Renault | Social Media Strategy & Content Planning

Digital Strategy— 2024–2025

→ Social team collaboration and digital positioning strategy for 2024 and 2025, enhancing brand visibility, audience engagement, and long-term growth.

The Goal

• ^{Develop the 2024 and 2025 social media strategy for Renault in Spain.}
• ^{Align product and brand content for both new model launches and key brand events.}
• ^{Use performance analysis to refine digital actions and increase audience engagement.}

The Proposal

• ^{Collaborative definition of Renault’s annual digital and social media content roadmap.}
• ^{Creation of a reporting system for campaign analysis and continuous optimization.}
• ^{Coordination between product, design, and content teams to ensure alignment and consistency.}

My Contribution

• ^{Strategic collaboration with Renault’s social team for planning and implementation.}
• ^{Creative content generation for new models, brand campaigns, and event activations.}
• ^{Social media performance reporting and analysis to inform strategic adjustments.}
• ^{Coordination with design, product, content teams and creative agencies.}
• ^{Editorial planning and copy validation across web and social platforms.}

The Results

• ^{A cohesive digital strategy aligned with product priorities and audience behavior.}
• ^{Enhanced visibility and engagement across key social media campaigns.}
• ^{Greater internal alignment between departments, resulting in smoother workflows and faster execution.}

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