Nexis | Brand Leadership

Digital Strategy— 2024–2025

→ Social team integration, digital positioning initiatives, and coordination of both international and local campaigns—connecting stakeholders, streamlining communication, and fostering sustained brand awareness.

The Goal

• ^{Position Nexis as an innovative company transforming the real estate sector through technology.}
• ^{Develop a brand and marketing strategy aligned with business and investor expectations.}
• ^{Drive visibility and trust through impactful storytelling and digital presence.}

The Proposal

• ^{Define the brand foundation: positioning, tone of voice, and visual identity.}
• ^{Lead the marketing roadmap across key touchpoints—website, social media, campaigns, and investor materials.}
• ^{Craft tailored messaging for each audience: investors, developers, and partners.}

My Contribution

• ^{Direction and execution of the brand and marketing strategy as Chief Brand Officer (contract).}
• ^{Definition of the brand narrative and messaging across all platforms.}
• ^{Creative direction and coordination of content, design, and product communication.}
• ^{Management of external collaborators: designers, developers, content creators, and PR professionals.}
• ^{Data-informed decisions to refine campaigns and improve brand performance.}
• ^{Strategic storytelling to position the company at the forefront of innovation in real estate.}

The Results

• ^{A clear, compelling brand identity that stands out in the market.}
• ^{Stronger relationships with investors and developers through targeted communications.}
• ^{Consistent, credible presence across digital channels and business materials.}