Mercedes-Benz | Digital Strategy & Campaign Coordination

Digital Strategy— 2023–2024

→ Social team integration, digital positioning initiatives, and coordination of both international and local campaigns—connecting stakeholders, streamlining communication, and fostering sustained brand awareness.

The Goal

• ^{Support the integration of the brand’s social media team and workflows at local level.}
• ^{Coordinate digital content for both global and local campaigns.}
• ^{Improve communication between marketing, creative, and product teams to enhance consistency and efficiency.}

The Proposal

• ^{Align messaging and content with the global brand strategy while adapting it for local execution.}
• ^{Oversee campaign adaptation for social media platforms and manage approvals.}
• ^{Act as a bridge between local markets and international headquarters to ensure consistency.}

My Contribution

• ^{Coordination of international and local campaigns for social media and digital platforms.}
• ^{Liaison between product, creative, media, and social teams to align strategy and execution.}
• ^{Validation and adaptation of creative content across different formats and touchpoints.}
• ^{Management of timelines, assets, and communications for seamless campaign rollouts.}
• ^{Support in monitoring results and identifying opportunities for optimization.}

The Results

• ^{Stronger alignment between local and global communication efforts.}
• ^{Increased clarity and efficiency in internal workflows.}
• ^{Successful delivery of multi-market campaigns adapted to local audiences while maintaining brand consistency.}