Glassy

Online Campaign — April 2019

→ Communications strategy to launch the GLASSY ZONE wearable for surfing.

The Goal

• ^{Position GLASSY as a leader in wearable technology for surfers.}
• ^{Increase sales and drive traffic to the GLASSY website.}

The Proposal

• ^{Create a branded content campaign featuring surfers wearing the GLASSY ZONE in different surfing locations worldwide. The campaign would be promoted through social media and other online channels.}

My Contribution

• ^{Creative project management, including art direction for the photo and video shoots.}
• ^{Communication with the team of surfers and photographers.}
• ^{Coordination with the digital marketing team to ensure the campaign was optimized for social media and other online channels.}

The Results

• ^{The campaign generated high engagement on social media and led to a significant increase in website traffic and sales.}